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THIS
HOME BASED BUSINESS IDEA DETERMINED THAT BUILDING REPEAT AND REFERRAL
BUSINESS IS
THE ONLY WAY TO GO. Mail bonding lets professionals cement relationships To Sharon Koransky and Pam Harvey, partners of Client Connection Home Based Business Ideas, the most logical way to build business relationships is through mail bonding. Unlike male bonding, mail bonding does not involve a TV and a football game. It does, however, involve calculated correspondence. Client Connection sees greeting card mailing programs as a cost-effective tool for companies to retain clients and boost employee morale. According to the Strategic Planning Institute, it is six times more costly for a business to acquire new customers than to keep existing ones, so customer retention should take a prominent role in a company's marketing strategy. "What comes into play is: how much is a client worth to a company? You can't look at a client as a one time sale; you have to look at the client over a lifetime," Pam Harvey said. "That is the reason Client Connection was formed. We like to help companies and professionals keep in touch with their clients on a regular basis in a very personalized manner, which helps to increase client loyalty and generate referrals." In this high-tech world of e-mail and faxes, Client Connection uses greeting cards to address the need for a personal touch in what would otherwise be a cookie-cutter correspondence. Along with recognizing business achievements and milestones, cards can be sent for birthdays, anniversaries, holidays, and other singular events. "Many companies have abandoned this type of client follow-up," said Sharon, "because it is very time oriented and labor intensive." Client Connection emphasizes personalization through the use of customized text, commemorative stamps, informal font styles and return addresses on envelopes. All cards are personalized. Specialized software utilizes company data to coordinate mailings. All information is held in the strictest confidence. After data is entered, a copy of the mailing list is presented to the company for its stamp of approval. This list can be updated at any time. "We contact all our clients each month for new client information, provide the cards selected, personalize the correspondence and provide various reports so you know exactly who is going to receive what correspondence and when," the partners explained. "You receive a mailing verification report as well as other documents so you are fully aware of the mailings."
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