Income Opportunity - Home Based Business Idea

What is a greeting card mailing business?

What are some of the advantages of owning a greeting card mailing business?

What is the competition like for a greeting card mailing business?

How does Client Connection’s business model differ from other online greeting card services? Does having a better product, give you a better business?

What are the profit margins for a greeting card mailing business and how much money can I expect to make?

What is Client Connection's Role?

Now that I have the idea, why should I use Client Connection's products?

If I buy the Smart Start Program, will there be ongoing fees? Is this a franchise?

The software that Client Connection offers as part of its Smart Start Program is called PBG Mailings Manager. If I operate a greeting card mailing business using this software, what does the software offer?

If the Smart Start Program is purchased, do you need to be a computer whiz to use the PBG Mailings Manager software?

In order to get the customized software, PBG Mailings Manager, do you have to purchase the Smart Start Program? Can the software be purchased separately?

How do you get customers? Is cold calling necessary?

What is a greeting card mailing business?

A service that provides unique greeting card mailings for professionals. Most people in business realize the importance of letting their clients know they are thinking of them and appreciate their business. This builds loyalty which leads to more repeat business and generates referrals. In the hectic pace of day-to-day business, this essential element is often overlooked. A greeting card mailing business provides busy professionals with "keep-in-touch" mailing programs to their client base.

The number of professionals who need greeting card mailings is limitless. Who are some of the professionals who need these "keep-in-touch" mailing programs for their clients?

Realtors who work with buyers and sellers and want repeat and referral business. Home anniversaries for buyers are unique and you can provide Realtors with this type of mailing program.
Financial Planners, Stockbrokers and Insurance Professionals who want to send birthday cards to their clients for that personal touch.
Mortgage Bankers who work closely with both real estate agents and borrowers. Cards specific to the mortgage industry can help mortgage bankers get referrals from their Realtors and repeat business from their borrowers.
All types of sales people who have a dedicated client base from whom repeat business is essential. Thank you's and quarterly "keep-in-touch" programs are a perfect way to help insure future business.
A greeting card mailing business is a great business idea that can be home based.

What are some of the advantages of owning a greeting card mailing business?

A Business you can build up and sell in the future.
An abundance of potential business due to the numerous niche markets that need this type of service.
The variety of professionals with whom you work makes your job profitable, challenging, interesting and fun.
Flexible hours allowing you to fit your business around your schedule. Work three-12 hour days, five-8 hour days or take Mondays off. It's your decision.
A part-time or full-time business is available to you. You can operate a part-time business and put as much effort into your business as you wish.
Home based if desired. Since you can meet your customers in their offices, a greeting card mailing business can easily be operated out of your home. Working at home can reduce overhead, offer tax benefits and allow you flexibility around family and other considerations in your life.
Repeat business for a greeting card mailing business is phenomenal. Once your customers are tied to your service, they have little reason to go elsewhere for their personalized mailings.
Revenues with a gross profit margin of 61% to 64%. For last year, Client Connection had just that kind of gross profit with revenues of over $800,000 for sales of greeting cards and greeting card mailing services.

What is the competition like for a greeting card mailing business?

We have found hardly any competition here in Denver and actually throughout the country. Plus there is an abundance of potential business. We felt so strongly about the unlimited amount of business available that we actually marketed in the Denver area for other people who wanted to start a business like Client Connection and we have found that having other greeting card mailing businesses in our area is a plus. We can brainstorm, support each other, share in group orders and even on occasion give each other sales leads.

How does Client Connection’s business model differ from other online greeting card services? Does having a better product, give you a better business?

Since this is not a multi-level business, you would not have to overcome that stigma.

You would own your business which you could eventually sell to make even more money. It is similar to renting vs. owning.

When you use our PBG Mailings Manager software, there is absolutely no indication that an online service was used to process the mailings. Professionals love this feature because it looks like they actually sent the card themselves.

A recent survey concluded that over 95% of greeting card recipients felt that scanned in signatures are impersonal and look mass produced. While we have the technology to scan in signatures, we highly encourage hand signatures.

That same survey indicated that over 85% of people felt that colorful envelopes, commemorative postage, local postmarks and the inclusion of your customer’s business cards enhance greeting card mailings. A better product does give you a better business.

What are the profit margins for a greeting card mailing business and how much money can I expect to make?

The pricing you set should be based on your market and, of course, the economy. Some of our most successful programs price the sending of one card at approximately $3.84 per card.

The average hard cost of each greeting card will be somewhere between $.35-$.45 for the card and, of course, you will need to add postage of $.41.

How much money you make will depend entirely on you and how much time and effort you want to put into your business. A lot will depend on whether you run your business part-time or full-time.

As a full-time business, last year Client Connection had sales revenues of $800,000 with a 65% gross profit margin for their services other than licensing their PBG Mailings Manager software.

What is Client Connection's Role?

Besides ongoing support and business mentoring for our licensees we can provide you with the tools to help turn this home based business idea into a greeting card mailing business of your own. Our Smart Start Program includes PBG Mailings Manager software which is very user friendly, comprehensive and probably one of the most valuable pieces of software you'll hope to find to help you operate your greeting card mailing business. Also available to you is our marketing tools and products that we used to successfully build Client Connection.

Now that I have the idea, why should I use Client Connection's products?

Of course the obvious answer to that question is why spend a lot of time and money to reinvent the wheel. Our marketing tools and products can be purchased to help you start and grow your own greeting card mailing business.

By using our shopping cart, you can pick and choose which products you need and want. As you go, you may want to buy more of our helpful products. In fact, you may want to invest in our Smart Start Program and really get off the ground with a head start. It's totally up to you how you use this home based business idea and our products.

If I buy the Smart Start Program, will there be ongoing fees? Is this a franchise?

No, this is not a franchise and no, there are no ongoing fees. You simply learn from us what has helped us succeed and can use any or all of the products we offer to help you run your own greeting card mailing business.

While you will not be able to use the name Client Connection for your business, we can help you name your business.

You may buy individual items to help you operate your greeting card mailing business or you may purchase the entire Smart Start package which consists of all the items you will need to help you own and operate your greeting card mailing business.

Enables you to handle LARGE mailing runs for hundreds of different customers with ease and efficiency. You can print an unlimited number of envelopes in one print run.
Allows the flexibility to mail for your customers on a scheduled basis. Daily, weekly, monthly, bimonthly, quarterly, yearly. You can pick any of these and more.
Provides your customers with reports that show them exactly what clients are receiving mail from them and when the mailing is being sent.
Generates a listing of all your customers' clients for any given time period.
Produces internal reports which identify how many and which cards need to be ordered. You can run this report for one month, multiple months or even for the whole year.
Prints your customer's individual return address on each of his or her client's envelopes.
Codes each envelope to identify each piece of mail by the customer, type of card and date to be mailed.
Updates customer records continually.
Maintains an invoice record for each customer, which can be directly exported into an accounting program for immediate billing. This is a huge time saver.

PBG Mailings Manager has many other reports and features to make your job easier and more efficient.
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If the Smart Start Program is purchased, do you need to be a computer whiz to use the PBG Mailings Manager software?

Computer knowledge and experience is definitely a plus, but we offer a training program, ongoing technical support and business mentoring, and our software is extremely "user friendly"!

In order to get the customized software, PBG Mailings Manager, do you have to purchase the Smart Start Program? Can the software be purchased separately?

PBG Mailings Manager is available only if the Smart Start Program is purchased. The software was designed to handle industry specific mailing plans. These plans are part of the Smart Start Program and are taught during the three-day training. Plus continued software support makes it imperative that the Smart Start Program be purchased.

How do you get customers? Is cold calling necessary?

Unless you love cold calling, we suggest you abandon that thought!

The products we offer can help you with your marketing. We share with you the direct mail marketing pieces we've used in our business. These are simple, inexpensive and WORK! We also share with you how to network with professionals, use local publications to attract customers, how to market at trade shows and procure presentations at sales meetings. But best of all, we share with you how to get referrals and endorsements that really bring in the business.

Client Connection Home Based Business Ideas
1780 S. Bellaire St. Suite 860
Denver, Colorado 80222
Phone:(303) 759-4779 or 800-331-4097
Fax: (303) 759-5746
e-mail:info@clientconnectioninc.com

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